Football /
Intelligence /
Advisory
OMG E-Commerce translates data, experience and technology into better decisions in professional football.
Technology does not create an advantage by simply being introduced. Its value depends on whether data, experience and ideas are placed in the right context — and translated into better decisions.
OMG E-Commerce does not build solutions for their own sake. The starting point is always a concrete situation, a decision that needs clarity and an implementation that works within the organisation.
01Player agencies
Football Intelligence for Player Agencies
Transfer and career decisions are often made under time pressure, with many signals and competing interests. What matters is how those signals are interpreted: what is genuinely relevant to a player, their development and the next step?
OMG E-Commerce combines context analysis, scenarios and a clear recommendation into an independent decision framework. The work does not begin with a tool. It begins with the question.
02Clubs
AI & Transformation in Football
The intelligent club does not treat data as an additional layer. It connects sporting development, availability, talent, experience and technology into a shared decision logic.
OMG E-Commerce develops strategic perspectives, prioritises meaningful use cases and translates complex possibilities into realistic first steps.
03Companies
Digital & Project Management
OMG E-Commerce identifies relevant AI use cases, structures complex requirements and turns ideas into workable digital projects.
The focus is digital strategy, content technology, project management, governance and enablement.
Selected Work
Allianz
Corporate digital, content technology, project management and GenAI use cases.
Goalplay
Content and social media strategy, campaigns and video production in football.
Seymoure
An eyewear brand built out of the start-up: e-commerce, brand and processes.
Voycer
Content for customer communities, with Conrad Electronics and DER Touristik as clients.
Holtzbrinck Digital
Video formats, video SEO and keyword-driven content production.
Profile
Digital & AI Project Manager
Christoph Kropfhäußer works at the intersection of digital strategy, content technology, AI use cases and project management. As founder of OMG E-Commerce, he combines entrepreneurial experience with long-standing work in corporate digital projects as well as sport and media.
His professional background includes Allianz, Goalplay, e-commerce and brand development, content production and agile collaboration.
A project begins with a clear question.
For consulting assignments, digital projects and collaborations.