Translate complexity into clear digital initiatives.
From digital strategy and AI use cases to the management of concrete projects and processes.
The starting point
Digital projects more often lack a shared problem definition, clear priorities, a realistic implementation framework or a connection between business teams, technology and organisation.
The approach
OMG E-Commerce identifies relevant opportunities, structures requirements and translates them into executable projects. Strategy, content, data, AI, governance and operations are considered as one connected system.
Fields of work
Digital strategy
Assess digital potential, sharpen the target picture, prioritise measures and develop a roadmap that holds.
AI use cases
Identify applications, weigh benefit against risk, define workflows and put business teams in a position to act.
Content technology and digital processes
Bring websites, content operations, CMS, analytics, SEO and user journeys into one working system.
Project management and enablement
Coordinate teams, suppliers, requirements and quality; anchor knowledge through documentation, workshops and clear ways of working.
Experience
Eight years of project work at Allianz, from 2018 until the mandate ended in 2026: corporate website, content and multi-channel distribution, as the specialist interface between content, UX, SEO, analytics, development and the business units. A regulated environment in which quality has to be demonstrable and coordination is part of the craft.
In the Allianz AI Marketing Lab this is joined by automating content production and quality assurance and by testing GenAI-based assistance and review modules.
On the other side, entrepreneurial experience: own digital business models in e-commerce, content, affiliate tech and SaaS-adjacent product concepts — among them a data-driven product that collects, assesses and delivers commercial signals.
Before that, content and digital transformation at Voycer, video formats and SEO in the media environment of Holtzbrinck Digital. Digital project work since 2010, alternating between corporate group and start-up.
Bring clarity to a digital initiative.
Collaboration usually takes the form of an external mandate, interim or project-based. Projects and assignments can be discussed directly by email.